What exactly is the point of a magazine?
I thought that a magazine was a way to learn about specific hobbies, like sewing or running, to keep up to date or read opinion pieces on interests like psychology today or new scientist.
Now I don’t read magazines often, but today I downloaded a copy of Red magazine, which I’ve only heard good things about and basically I’d have been better sitting watching adverts for an hour.
I have a handy little content breakdown here:
Pages in the magazine – 212
Pages in the magazine that were full page adverts – 87 (41%)
Pages in the magazine which were labelled ‘features’ but the only writing was an items maker and cost (separated from main adverts as the magazine had to create the content but still with intent to sell) – 36 (17%)
Pages in the magazine which had NO advertising at all <30
It was very hard finding a page without advertising, I mean if the page is an article with an author and they mention their new book, it’s an advert, but it is also an article which doesn’t exist for the SOLE purpose of selling. There’s value in it beyond the sale.
Once you start thinking about refusal to purchase you realise how many adverts you see. I always thought ‘5000 adverts a day’ was a total unrealistic claim unless you spent your day in Times Square, now I think all you need is a magazine to reach quota….